Upstate Films


Breast Cancer Options will benefit from two local premiere screenings of Pink Ribbons, Inc, the acclaimed documentary from the National Film board of Canada directed by Lea Pool and based on the book by Samantha King.  The screenings are included in the week long Upstate Films "Updoc" film series, which runs from May 18th through May 24th.

 Pink Ribbons, Inc will be shown in Rhinebeck on Saturday, May 19th at 1:00pm and in Woodstock on Monday, May 21st at 7:30pm.  Members of Breast Cancer Options will be at both showings for discussion following the screenings.

For more information about the screenings or the film series contact Upstate Films:
Rhinebeck Theater, 6415 Montgomery Street, phone: 845.876.2515
Woodstock Theater, 132 Tinker Street, phone: 845.679.6608
toll free both theatres: 1.866.FILMNUT  (345.6688)  

or visit the website

Contact Breast Cancer Options by phone at 845.339.4673 or by e-mail to or visit the website,


*A Benefit for Breast Cancer Options, screenings will be followed by discussions* 

Who could possibly see anything wrong with a symbol that has mobilized people to raise hundreds of millions of dollars for breast-cancer research since the 1980s? Léa Pool’s devastating documentary about the industry and culture around breast cancer addresses the rise of corporate involvement in fund-raising for charities, like Susan G. Komen for the Cure, and the impact such “cause marketing” has on research into the disease.


“If people actually knew what was happening they would be really pissed off,” says Barbara Brenner, executive director of Breast Cancer Action San Francisco. “They should be.” Brenner is one of a line of impassioned women who raise their objection to the pink ribbon campaign’s “tyranny of cheerfulness,” demonstrated by scenes of pink-clad women walking and running for cancer fundraisers. The line of critics accuses the campaign of promoting an overly peppy quick-fix mentality, and of focusing too much on early screening and achieving a “cure” for the disease, instead of researching causes and protection from environmental contaminants. Additionally, while generous fundraisers are lauded for their contributions, others are cautioned to “think before you pink,” lest they be treated with disdain for making profits from pink merchandise. Powerful and incendiary, Pink Ribbons Inc. questions how far the millions raised through marketing campaigns go toward stopping the disease that kills 59,000 North Americans annually.


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Upstate Films


  • 6415 Montgomery St
    Rhinebeck, NY 12572
  • 845-876-2515



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